Zuza
ROLE
RESULTS
UX Designer
Project Manager
App has gone live and is being used by numerous customers and businesses
Company has been acquired by Bank of America
Zuza, founded in 2013 and headquartered in Scottsdale, Arizona, is a business management and Point of Sale (POS) system software company.
The company provides comprehensive software solutions with hundreds of features, allowing businesses to process transactions, manage purchases, and track sales effectively. Their platform stands out for its fully customizable settings and complete white-label functionality, enabling businesses to tailor the system to their specific needs. Operating in the store technology sector with a focus on in-store retail tech solutions, Zuza has successfully raised $1.1M in funding to support its growth and development.
Zuza's platform was facing significant user experience challenges across multiple fronts.
Merchants, particularly restaurants and other business types, were struggling with a generic onboarding process that included irrelevant features and lacked clear hierarchy. The interface had accessibility issues, including poor contrast and text readability. Furthermore, both customer support teams and resellers providing white-label support were experiencing difficulties in efficiently assisting their users, particularly with hardware setup. The system's complexity, with its multiple layers of settings (Basic, Advanced, Optional), was creating adoption barriers and confusion about essential versus optional features.
I initiated a comprehensive redesign strategy focused on three key user personas: Merchants, Resellers, and Customer Support staff.
I began by mapping detailed user stories to understand the specific needs and pain points of each group. The solution would focus on creating customized onboarding processes to replace the one-size-fits-all approach, while maintaining brand consistency. Special attention was paid to accessibility standards and user interface hierarchy to create a more intuitive experience. The design process emphasized developing a thoughtful component library that would serve as the foundation for both Zuza Light and Pro versions.
The redesigned platform aimed to streamline the user experience through improved accessibility and customized workflows.
The new aesthetic design emphasized contrast and readability, making the platform more accessible to all users. By implementing business-specific onboarding processes, merchants would only see relevant features and setup steps for their particular needs. The simplified system reduced complexity and support requirements, making it easier for resellers to serve their customers and for support teams to assist users effectively. This more intuitive and streamlined approach helped to drive better adoption rates for both the reseller platform and the product as a whole.
